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InBev Global Beer Sales by CountryAnheuser-Busch Deal Would Boost InBev's Worldwide Drinks by 50%
Before any Budweiser deal, these statistics show that leading international markets for InBev beers include Brazil, China and Russia.
Selling more than 230 million hectoliters of brew around the world in 2007, Belgium-based InBev is the world’s largest beer maker by volume. Last year, company revenues were US$22.5 billion. But as the statistics below show, InBev has a minor position in the overall U.S. beer market. While InBev owns over 200 beer brands globally including Beck’s and Stella Artois, American sales of InBev brands currently represent under 2% of the company’s worldwide beer sales. Proposed Anheuser-Busch TakeoverU.S. beer sales statistics will change significantly should InBev successfully acquire American suds giant Anheuser-Busch, best known for its Budweiser brands. Anheuser-Busch has been much slower to globally market its products than InBev, but commands 49% of the U.S. beer market. According to Money Morning’s Jennifer Yousfi, InBev’s proposed deal would create a global beer behemoth that sells 350 million hectoliters of beer annually. Under that scenario, the percentage of InBev’s global beer sales that American drinkers represent would leap from less than 2% to 35%. InBev Beer Sales by RegionLed by beer sales in Brazil, Latin American drinkers accounted for almost 40% of InBev-owned beer consumed in 2007.
Latin American Beer Sales By CountryInBev is number one in beer sales in Brazil, Argentina, Bolivia, Paraguay and Uruguay, and number two in all other Latin American countries below except Venezuela where InBev brands are in third place.
Central and Eastern European Beer Sales by CountryInBev beer brands have leading market shares in the Ukraine, Serbia, Croatia and Montenegro. The company’s products are either number two or number three in the other Central and Eastern European beer markets below.
Asia-Pacific Beer Sales by CountryCompany brands won the third-largest share in the Chinese market and the second-largest market share in South Korea.
Western European Beer Sales by CountryAmong its largest Western European markets, InBev has the leading market share in its home country Belgium. InBev has the number two market share in Germany and is number three in the United Kingdom.
North American Beer Sales by CountryOwning Labatt’s Brewing Company enables InBev to lead beer market sales in Canada. Currently, Canadian consumption of InBev beer brands are 250% higher than in the U.S.
Sources for this ArticleThis article presents independent calculations and insights based on data drawn from InBev’s Guide To Our Business.
The copyright of the article InBev Global Beer Sales by Country in Globalization is owned by Daniel Workman. Permission to republish InBev Global Beer Sales by Country in print or online must be granted by the author in writing.
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